Keyword: Consumer socialization framework

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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, Volume 3, Issue 4, October 2013, 88-106
DOI: https://doi.org/10.29333/ojcmt/2448
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